Rebranding
Art of the Root Essential Oil
Art of the Root is a small boutique new age shop that features an array of hand blended products such as incense, oils, lotions, aromatherapy blends, body spray, bath salts, herbal soaps, perfumes and candles.
Brand Mission
Spiritual supplies for your everyday rituals. Our blends are influenced by past cultures from European folklore to Egyptian Magic. Made with herbs and essential oils to help manifest your goals and intentions! Achieve Your Desires, Hand Blended, Highest Quality, Fabulous Blends of Herbs & Essential oils.
Brand Personalities (Attributes)
Magic, spiritual, mythology, natural
Brand Audience
Spiritual minded individual
Herbal essential users
Wiccan and Witchcraft supply
Plan on rebranding this product
1. Changing the placement of the logo
2. Adding illustration to the packaging
3. Better placement of the contents
4. Adding ‘Ingredients’ on the label
Concept
Incorporate colors to the different blends that they offer, which will help and also create unique look individually.
Mood board
Font Research
Logo Ideas & sketches
Concept Development
The concept is to keeping the brand attributes and modernization of the look.